The Daily - As If You Really Needed Another Reason To Buy an iPad.

We picked up our first iPad a month ago and haven't been able to put it down since. Be it streaming Netflix, surfing the web, bombing annoyingly smug pigs into oblivion with several species of "Angry Birds", balancing the bank accounts, arranging laws of physics defying globules in "World of Goo" (and swearing profusely when our designs don't go as planned), selecting programming to record on our DVR, or any one of a hunderd other things, we have logged more hours on the iPad than on our Palm Pre Plus phones, and we have had those for almost two years. You do the math.

The iPad is one of those rare pieces of equipment that falls into the category of "as good as advertised"...and I believed that before they released The Daily app yesterday. Now, with the addition of The Daily, the iPad has passed from the hills of "as good as advertised" and into the mountains of "how will I ever live without one again?"

I downloaded the app yesterday and spent almost an hour scoping it out. Spent almost another hour pouring through today's issue. If it indeed turns out to be the "...model for how stories are told and consumed in this digital age" as Rupert Murdoch put it, it will not surprise me. The seamless blend of great writing, sharp photography, instantly accessible audio and video, real time news updates, and instant social media updates easily shareable on Twitter, Facebook, or via email, all at the swipe of your finger, puts you firmly in the driver's seat for a news and entertainment experience like no other.

And the best part?

The content is changed daily. (So it IS more then just a clever name)

If you are a happy iPad user I suggest you slide right over to the app catalog and download The Daily right now. The service is free for the first two weeks. After that time is up, users have two subscription options to choose from. They can enjoy The Daily's content for the low price of $0.99 cents a week, or they can take the better option and pay $39.99 a year. Just pick an option and the transaction takes place directly through iTunes. No 1-800 numbers, no entering of credit card numbers. Your previously set up iTunes account takes care of everything.

It has become almost cliche to christen the latest and greatest piece of technology as the glorious arrival of the future. I am not taking any real leap here to say that The Daily, available exclusively on the iPad, may be just that. The future of how we will purchase, consume, and interact with our news.

Go check out The Daily news release HERE.

If you are already a proud Daily subscriber like me, drop a missive in the comments, tell me what you think about it.